The Master Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.
This program provides a balanced curriculum between a component based on marketing management tools and other supported by information analysis and management methodologies.
This program is held after working hours and is aimed at professionals who intend to make their studies compatible with their professional activity. It is also available on an working hours format.
The applications for this program are open between July 28th and August 18th, 2022. To apply, click here.