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Study Plan

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Study Plan

1st  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Brand Management Mandatory Quarterly 3,5
Digital Marketing & E-Commerce Mandatory Semester 7,5
Marketing Strategy and Innovation Mandatory Semester 7,5
Business Intelligence I Elective Semester 7,5
Business Process Management Elective Semester 7,5
Data Management and Storage Elective Quarterly 4
Data Privacy, Security and Ethics Elective Quarterly 4
Data Science for Marketing Elective Semester 7,5
Descriptive Analytics in Marketing Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Descriptive Methods of Data Mining Elective Semester 7,5
Digital Analytics Elective Semester 7,5
Experimental Design Elective Quarterly 4
Graph Analytics powered by Nokia Elective Semester 7,5
Information Systems Development Elective Quarterly 4
Information Systems Governance Elective Quarterly 3,5
Information Systems Management Elective Quarterly 3,5
Information Technologies Services Management Elective Quarterly 4
Knowledge Management Elective Semester 7,5
Social Network Analysis Elective Quarterly 3,5

1st  year - Spring Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Consumer Behavior Insights Mandatory Semester 7,5
Market Research Mandatory Semester 7,5
Marketing Engineering and Analytics Mandatory Semester 7,5
Analysis of Discrete Data Elective Quarterly 4
Analysis of Variance Elective Quarterly 4
Architectures for Information Systems Elective Quarterly 3,5
Big Data Analytics Elective Semester 7,5
Big Data for Marketing Elective Semester 7,5
Blockchain Elective Quarterly 4
Business Intelligence II Elective Semester 7,5
Cibersecurity Elective Semester 7,5
Customer Relationship Management Systems Elective Semester 7,5
Data Visualization Elective Semester 7,5
Digital Transformation Elective Quarterly 3,5
Enterprise Resource Management Systems Elective Semester 7,5
Graph Analytics powered by Nokia Elective Semester 7,5
Information Project Management Elective Quarterly 4
Innovation Management and Design Thinking Elective Semester 7,5
Leadership and People Management Elective Semester 7,5
Machine Learning in Marketing Elective Semester 7,5
Predictive Analytics in Marketing Elective Semester 7,5
Predictive Methods of Data Mining Elective Semester 7,5
Process Mining Powered By Nokia Elective Semester 7,5
Search Engine Optimization Elective Quarterly 4
Smart and Sustainable Cities Elective Semester 7,5
Social Media Analytics Elective Semester 7,5

2nd  year - Fall Semester

resumo do conteudo da tabela
Course Units Type Duration ECTS
Dissertation/Internship/Project Mandatory Annual 54
Research Methodologies Mandatory Semester 6