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Short Course: Certification in Business Intelligence for Hospitality & Tourism

Certificatio Bi HT

Certification in Business Intelligence for Hospitality & Tourism

Business Intelligence (BI) is today the framework underpinning support for business decision making. As a process, BI can be seen as the result of the aggregation of scattered data, originating inside and outside the organization, its processing and subsequent construction of rich and relevant information, with the ultimate goal of making it available dynamically and in real time to users throughout all levels of organizations, to support timely decisions and lead their actions in a 360º view of their business.

This delivery is increasingly done through Dashboards - "A single-screen display of the most important information people need to do a job, presented in a way that allows them to monitor what's going on in an instant, is a powerful new medium of communication" (Stephen Few).

Dashboards allow users to navigate through multiple different perspectives of corporate performance simply and intuitively without ever leaving the dashboard, allowing them to quickly and easily identify problems and diagnose causes, triggering the necessary actions.

By combining data from various sources into a single point of access, dashboards give users an extraordinary ability to monitor organizational performance in cross-dimensional and multidimensional terms.

This course aims to address the challenge organizations face today of identifying who to build the dashboard for, what information to include, and how to present it to create storytelling that allows users to understand the challenges and opportunities facing the business at a glance. Thus, by attending this course, participants will be equipped with the necessary and sufficient knowledge to design the multidimensional data architectures that support data-driven organizations and build effective and efficient dashboards capable of supporting decision making by managing and providing the necessary information at the right time and in the right format.


The main objective of the program is to show the decision support capabilities enhanced by the use of Business Intelligence & Analytics platforms and to support the construction of dashboards that meet today's decision-making challenges in real time wherever we are, taking advantage of the best and latest technologies available on the market.

  • Understanding the Business Intelligence & Analytics process;

  • Understanding the role of analytical applications, performance monitoring of organizations, and visualization tools in the process of Information Discovery and Storytelling with Data;

  • Identifying and building the key indicators of analytical applications in an organizational context;

  • Designing dashboards that support the storytelling of relevant information for decision-making (in PowerBI).

Who is it for?

This certification course is intended for young people aged 23 or younger, residents in Portugal, who want to understand what dashboards are, as well as the challenges in building them and the opportunities they offer for creating business value applied to the areas of tourism and hospitality.

Programmatic Contents

  • Business Intelligence & Analytics

    • Business Intelligence & Analytics;
    • Challenges and opportunities;
    • Data models and characteristics;
    • Dimensional modeling (data organization to support analysis);
    • Visualization Rules.
  • Power BI

    • Introduction to the Power BI ecosystem (Power BI; Power BI Desktop; Power BI Mobile);
    • Installation and implementation;
    • Connections to data sources;
    • Formatting Data;
    • Combining Data;
    • Creating Reports and Visualizations;
    • Combining Reports and Visualizations in Dashboards;
    • Publishing and sharing your work;
    • Advanced Topics.

General Information

Course Delivery

Dates: Dates: Starting from the week of 13th march. 14 two-hour sessions, twice a week, at mondays between 8:30 p.m. and 10:30 p.m. and wednesdays between 6:30 p.m. and 8:30 p.m. in March and April 2023.

Format: Hybrid (students may choose to attend in person or online via zoom).

Registration: through the form until March 1st.

Registration payment: until March 3rd.

Tuition Fee:

  • €100 for residents in Portugal (to be returned at the end with the achievement of certification)*;

*This course has the special support of TIA | PRR, so the tuition fee will be refunded at the end of the course with certification obtained.

The program will only start after the enrollment of at least 20 Students and the special value of the TIA | PRR cannot be combined with other discounts.

Duration and ECTS

This course has a duration of 28 hours and awards 5 ECTS to participants.


The course will be taught in Portuguese (unless there are students who do not have a command of the language).

Professor Responsible

Miguel de Castro Neto

Program Coordinator

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