The shortage of human resources with data science and marketing expertise was discussed at the conference "Digital Analytics for Hospitality & Tourism by TIA/PRR," held on January 10th at NOVA IMS.

Miguel de Castro Neto, Dean of NOVA IMS, emphasized the educational offer by NOVA IMS, which is now reinforced in the scope of the TIA - Tourism International Academy (TIA|PRR) Project, highlighting that digital transformation and analytical capabilities will play an increasingly structural role in responding to the challenges of sustainability in the tourism and hospitality sector in Portugal.

In this regard, NOVA IMS offers a set of programs focused on digitalization and data analysis for organizations connected to the hotel and tourism industry, with a significant reduction in the value of its tuition, which in some cases can be 100%.

Besides the Postgraduate Program in Business Intelligence and Analytics for Hospitality & Tourism (with applications closing today), two short courses for young people up to 23 years old and two courses for executives are also available, with applications running until March 1st.

Read the full article here (in Portuguese).