We work in the interception of people and data, at a deep level, so we can create and take advantage of the new possibilities it enables.
Our hope is to create understanding between quantitative and qualitative disciplines to promote practical advances in many areas of business, education and society.
For us, innovation is about new, positive, impactful ways to create meaningful learning opportunities, and enable people to untangle complexity and make better decisions.
We believe in the power of transferable skills and collaboration, the power of empathy and creativity, the power of visualization and storytelling.
So, welcome to the Innovation and Analytics Lab, where you can realise your full potential while building new capabilities that allows us the continuous realization of a desired future.
NOVA Innovation and Analytics Lab

Mission
To develop Human Centred Data Science by combining analysis, creativity and applied research to improve decision-making, learning, and organisational response.
Areas
Insights Engine
- Analytics and Big Data;
- Ethnography and Customer Research;
- Foresight and future thinking;
- Ideation Process;
- Criativity;
- Design;
- Iteration and Go to Market;
- Rapid Prototyping and UX Design;
- Project Management;
- Business Planning and Competitive Intelligence.
Leadership & Change
- Leadership, Negotiation, Team and Conflict Management;
- Communication and Organizational Network Analysis;
- Change and Knowledge Management;
- Ethics.
Objectives
- Promote a culture of innovation
- Enable cross-functional team integration through collaborative planning, knowledge sharing, and multidisciplinary approaches
- Drive and accelerate results
- Shorten time-to-market and streamline the planning, ideation, and implementation cycle
- Engage and motivate teams in designing new products and services, and managing innovation processes
- Manage change and knowledge by leveraging existing assets while ensuring their evolution for the future