In the Micro-accreditation in Revenue Management students will learn how to increase revenues and optimize opportunities in a constantly changing market that forces managers to go beyond empirical knowledge, building a strategy based on indicators that allow them to anticipate the behavior of their customers and main competitors. This course provides students the same Revenue Management bases that some of the large international hotel chains and other travel organizations have implemented over the last few years.
Micro-accreditation in Revenue Management
Micro-accreditation in Revenue Management
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Who is it for?
This course is intended for professionals in the field of tourism and hospitality who want to understand a set of concepts and methodologies that can be used for effective and successful management of digital transformation projects.
Learning outcomes:
By the end of the course, the students will be able to:
- Understand the fundamentals of Revenue Management and how this discipline can transform sales optimization
- Identify the role of Business Intelligence and Analytics in Revenue Management
- How to turn Data into actionable insights and enhance communication through Data Visualization
- Set the pillars for a business strategic plan
- Implement techniques on dynamic pricing and commercial actions to boost revenue.
General Information
Course Delivery
Dates: The classes will start in October 2023, running after working hours (after 6:30 p.m.).
Format: Hybrid (students may choose to attend in person or online via zoom). The exams will be on-site.
Entry Requirements:
To enter this program, applicants must meet the following requirements:
- Hold a bachelor's degree in a compatible field (completed by September 2023);
- Be proficient in English (spoken and written).
Registration: through the form until August 25th.
Registration payment: until August 29th.
Selection Process: The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions's Jury Panel may decide to hold an interview with all or some candidates - face-to-face or videoconference.
Tuition Fee:
The tuition fee is €770. However, the 2023-24 edition, starting in September 2023, has the special support of TIA | PRR, so there will be a discount of around 50% for residents in Portugal during the entire program, with the tuition fee for these Students being €385.
The program will only start after the enrollment of at least 15 Students and the special value of the TIA | PRR, cannot be combined with other discounts.
Duration and ECTS
This course has a duration of 14 hours and awards 4 ECTS to participants.
Language
The course will be taught in English.
