Investing in an information management course offers skills that can help companies make the best business decisions.

With the constant and exponential growth of Information Technology in recent years, companies have begun to adapt to the emerging digital complexity and the increasing flows of data generated by various sources.

While older professions have changed, new professional areas have also developed that have adapted to the current reality. A digital reality focused on IT, in which automation and Artificial Intelligence play a crucial role.

Companies have therefore begun to seek to integrate qualified information management professionals into their business management, who, through advanced analytical methods and new digital tools, these professionals have the ability to:

• collect, organize, and analyze information relevant to companies;
• translate this information into actions that lead to achieving the organization's objectives.

The information management career has thus emerged as a solution to the growing amount of data needing to be processed in companies from various sectors.

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Roles of an information management specialist

Information management specialists are responsible for the entire data flow surrounding the company and must, therefore, have in-depth knowledge of the analytical and computational techniques and tools that transform information into a strategic resource for companies.

These professionals analyze data about consumers, partners, and suppliers of the brand or organization, about the market itself in which the company operates, or even news and articles published by the media, with the aim of increasing the company's business strategy by understanding what should be improved and what should be invested in.

Therefore, Information managers must have market analysis skills and strategic data, which allow the company to always be up to date with market trends, anticipate changes, define new strategies, and even launch new products, expanding its brand.

This is how information managers will ensure:

• greater company productivity;
• cost reductions;
• improved efficiency in the company's processes;
• the implementation of changes with a major impact on the organization – these professionals also make reports that help in decision-making;
• and an improvement in the company's overall performance.

Information managers must ensure that information is transmitted promptly and without any errors to minimize risks and not compromise data integrity.

Career possibilities in information management

Students who decide to pursue a degree in information management – some degrees allow students to pursue this area from the outset – have different career paths available to them, such as:

1. Information Manager;
2. Data Analyst;
3. Specialist in Data Science applied to Management;
4. Analytical Marketing Specialist;
5. Specialist in Decision Support Systems;
6. Business Process Manager;
7. Business Analyst.

After that, there is an extensive range of options for companies where these professionals can operate, ranging from the financial or legal area to health, teaching, and communication, for example.

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These professionals have the possibility to discuss attractive salaries and obtain great career prospects with growth opportunities within renowned companies.

Studying Information Management

NOVA IMS offers a degree in Information Management, which aims to train innovative managers who are able to decipher the complexity of the modern business world. This training provides essential skills to transform data into useful information vital for strategic business decision-making.

This course offers skills in analyzing, managing, and interpreting large volumes of data, transforming them into strategic insights.

Students acquire the knowledge needed to become leaders in the field of information management, with the ability to support and guide decision-making in dynamic and complex business environments.

For those who already have a degree or work in the area, NOVA IMS also offers a Postgraduate Diploma in Information Analysis and Management, with access to the Master's Degree in Statistics and Information Management, with specialization in information analysis and management.

This postgraduate course aims to train technicians and managers who can lead and guide the collection, organization, analysis, and management of information in organizations.

About NOVA IMS

Established in 1989, NOVA IMS is the School of Information Management and Data Science of the NOVA University of Lisbon. It currently provides high-level education to more than 3,600 students, including undergraduate, postgraduate, and master's degrees. Learn more about our programs here.