"Research that matters"
The NOVA Marketing Analytics Lab is dedicated to studying behavioral sciences and the interaction between consumers and technology, with the goal of transforming data into innovative and effective strategies.
With a multidisciplinary team, the lab integrates psychological, social, and technological factors to understand consumer behavior. Using advanced data analysis techniques and tools like neuromarketing – including eye-tracking and facial expression analysis – the lab delivers evidence-based solutions for businesses, organizations, and public policies.