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Master Degree in Data-Driven Marketing, with a specialization in Marketing Intelligence

MDDM MI

Master Degree in Data-Driven Marketing, with a
specialization in Marketing Intelligence

The Master Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.

This program provides a balanced curriculum between a component based on marketing management tools and other supported by information analysis and management methodologies.

The applications for this program are open between July 28th and August 18th, 2022. To apply, click here.

Carolina Marques
Digital Innovation & Marketing Operations | Wunderman Thompson Portugal
Daniel Lopes
Communications Officer | International Monetary Fund*
Pedro Almeida
Junior Executive Media Planner | Carat
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The specialization in Marketing Intelligence was the reason why I returned to Portugal. What a good decision I made! It is a very complete program, with an initial theoretical approach that allows us to have a framework to roll up our sleeves and ‘get your hands dirty’. Big data becomes something we deal with on a daily basis, to automate the processes of our companies and to work in an interconnected world that facilitates decision-making processes.
After work, I met colleagues from many industries who complemented this knowledge and together we made this journey unforgettable. I made the right choice!
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The specialization in Marketing Intelligence allows you to explore the incredible power of data science in optimizing communication strategies that make an impact and add value to multiple stakeholders.

*The views and opinions expressed in this post are those of the author and do not reflect the official policy or position of the International Monetary Fund.
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NOVA IMS is more than just a university, it is also a reference in the business market, an aggregator of experiences, and an institution that is guided by excellence and rigor. As for the specialization in Marketing Intelligence, it is a complete program that has provided me professional growth, the necessary tools for the business world and, above all, added value to my career.