The Master Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.
This program provides a balanced curriculum between a component based on marketing management tools and other supported by information analysis and management methodologies.
This program is held during working hours and is aimed at young graduates and professionals who intend to study on a full-time basis. It is also available on an after working hours format (after 6.30 p.m.).
The applications for this program are open between January 26th and February 29th, 2024. To apply, click here.