Pedro Ruivo is an Account Executive for digital transformation at SAP and Invited Assistant Professor at the NOVA Information Management School of Universidade Nova de Lisboa. He holds a PhD from the Universidade Nova de Lisboa in Information Management. He has published papers in several academic journals and conferences. He has been developing both professional and academic paths on enterprise management systems from more than fifteen years, in PWC, Navision Software, Microsoft, and currently at SAP. His research interest mainly focus on the business value of Enterprise systems, Industry 4.0, IoT, Big Data, Machine Learning and Blockchain.